In this guide, you’ll learn how to make money on Instagram. Instagram is one of the most used social media platforms globally. It has a very massive audience. You can leverage this audience to make money.
Yes. You can make a lot of money on Instagram. Instagram itself revealed that it had become its priority to help users make as much money as possible. Mark Zuckerberg, Meta CEO, said at the first Creator Week held by the company in June 2021: “Our goal is to be the best platform for creators like you to make a living.”
Here is another fact: As of July 2022, Instagram’s monthly users exceed 1.4 billion. Imagine how many people would be able to see your content, given that you do it right, though. There is a large potential audience for you on Instagram, and so also is the opportunity. This is why you need to know how to make money from it.
Whether as a creator or a business, there are many opportunities to make money on Instagram. The opportunities are even more now that Instagram is helping creators make more money. Below are some of the ways you can earn steadily from Instagram.
Instagram has some programs to help creators monetize their content. They include Instagram TV (IGTV), bonuses like Reels Play, and Instagram live badges. Creators can leverage these programs to make money.
Instagram runs ads on IGTV videos. When these ads are run on your videos, you earn. You will earn 55% of the revenue generated from the ads per IGTV views. So, the more viewers you have, the more you earn. That means you have to use engaging content to earn more viewers.
Being an Instagram influencer is a sure way to make money on Instagram. Whether as a micro or nano influencer, you get to work with brands. These brands reward you for helping to promote or create awareness for their products. The reward could come as gifts or money.
Most times, you get paid as an influencer based on your followers’ count and engagement rates. For example, nano influencers usually have between 1000-10,000 followers. They may charge between $10-$100 per post.
Instagram often refers to affiliates as brand ambassadors. This is not the same as influencers who get paid per post. Affiliates receive a commission when people purchase the products you recommend. You can become a brand ambassador by applying and indicating your interest on a brand’s website. Also, you can receive an offer from a brand to become its ambassador.
When choosing ambassadors, brands pay more attention to your audience than your follower count. So, brands are more likely to choose you if you can connect to their audience. This blog post reveals some tips that can help you grow your Instagram audience.
A lot of businesses now use Instagram to promote their products and services. But some of these businesses lack the expertise, especially good captions. Can you write good captions, or have you been able to build a large audience through great captions? You may want to consider selling this as a service.
Start by writing great captions on your post regularly. Then, create a portfolio of your best and most engaging captions. Remember to continually update your portfolio as you write more captions and offer this as a service.
This works just like a physical store. However, it’s an online shop and does not require your physical presence. You can set up an Instagram shop and upload your product images. Next, you add products description and put price tags on them. When you do this, your audience will be able to see your products, check them out, and place orders at their convenience.
Making money on Instagram may sound so easy. However, without knowing what to do, you’ll soon get tired of your attempts to make money from this platform. Also, you need to know what not to do. Below are some tips to guide you in making money on Instagram.
This helps you have a clear target audience. It also helps your audience understand you better. Choosing a niche will also help you attract brands that are ready to engage your content. Your niche can be anything, but it is better if it’s something you are passionate about or know so well.
Consistency in posting is a great way to build and retain your audience. It helps you to build audience loyalty. To boost consistency, you can make use of third-party apps for scheduling posts. Examples of such apps are Hootsuite, Sprout Social, Social flow, etc.
Posting quality content every day is not enough. You also need to actively engage other people’s posts. Doing this will help to build your online community and increase your visibility. So, don’t only post quality content consistently. Make sure you engage in other people’s content too.
Using relevant hashtags and tagging others in your posts helps you to get discovered. It will help you get discovered by new followers and even brands. Although Instagram allows up to 30 hashtags per post, 5-10 relevant hashtags are recommended.
Captions are written beneath Instagram posts to emphasize the post or start a conversation. A good Instagram caption enables your followers to engage with your posts and be a part of the conversation.
After making a post, you can ask your audience to help you like, share, and engage your content. You can also ask them to patronize you if you sell products or services. It is not bad to ask; just do it politely.
When posting on Instagram, use geotags (the location feature). The location feature enables people to find your location easily, especially if you sell products or services. You can learn how to use geotag to boost engagement with followers here.
Instagram ads help you to reach more people. Just ensure you use the ads to target people who are similar to your existing audience. It will be easier for this set of people to click your ads and take action.
Don’t attempt to start making money on Instagram without having a proper understanding of things to do. If you do, you may end up disappointing your audience. Once you disappoint them, you may not be able to gain their loyalty again.
